Presenting the brand identity I crafted for Calibre, a prestigious high-end commercial furniture brand based in Perth, Western Australia. Specializing in top-tier furniture solutions for corporate clients, Calibre embodies elegance and sophistication.
In this project, I assumed the roles of art director and graphic designer, shaping a cohesive brand identity tailored to Calibre's discerning clientele. The logo, featuring a modern Sans serif font, exudes timeless sophistication, complemented by a refined color palette of greys, silver, black, and white.
Beyond the logo, my responsibilities extended to website skins, digital and print promotional materials, and signage, all meticulously designed to maintain a consistent visual identity.
Through strategic art direction and expert branding techniques, the Calibre identity reflects luxury, professionalism, and quality, resonating with high-end corporate clients. This project demonstrates the seamless fusion of aesthetics and functionality, delivering a captivating brand experience at every touchpoint.
