A concept brand identity for a pioneering tech startup, revolutionizing small-to-medium business operations through AI and ML-powered automation in banking, accounting, tax, and lending. As both Art Director and Graphic Designer for this freelance venture, I spearheaded the creation of a comprehensive brand ecosystem.
My role extended from crafting the logo to developing intricate brand guidelines, ensuring consistency across all touchpoints. I seamlessly translated the brand's essence into a range of print materials, including stationery, and meticulously designed digital assets optimized for web and social media platforms.
This project showcases my diverse skill set, blending art direction with graphic design expertise to deliver a visually compelling and strategically aligned brand identity tailored to the dynamic landscape of the tech industry.
